Featured Program · By Application
Brand Incubator
A growth seat for emerging brands.
Dedicated sales, full merchandising, weekly reporting, and consignment terms — for brands ready to move from "we'd love to be in stores" to "we have velocity data."
Why we built this
Most distributors take your pallet and lose interest the second the invoice clears.
The Incubator flips that. We don't get paid until your product sells through — which means we're the only distributor whose paycheck depends on moving your case off the shelf.
You get a dedicated business development rep, prioritized placement in our Western PA accounts, full merchandising and demo execution, and a weekly UPC-level scorecard most distributors won't share. You don't write a check for inventory we haven't moved.
The full program
What you get.
Dedicated business development rep
One point of contact for sell-in, account management, and category strategy. Not a routing menu. Not a different rep every week.
Prioritized placement
Your product moves to the front of the line for our Western PA account base — grocery, specialty, and independents across the metro and surrounding counties.
Direct buyer access
Category-manager pitch meetings within our account network, walked in and prepped by the FC team — not cold-emailed from a list.
Full merchandising and activation
Shelf sets, secondary displays, void recovery, demos, and store activations, with conversion tracked on every event.
Weekly UPC-level scorecard
Sell-through by store, voids, reorder velocity, and demo ROI. Delivered Monday mornings. Yours to keep — bring it to your next national pitch.
Peer cohort, capped at four
A Slack channel with the other founders in your cohort, monthly cohort dinner at the FC warehouse, and a Demo Day with invited buyers.
Press at announcement and Demo Day
Cohort selection covered in industry trade media and local food press as part of the program.
Consignment terms
You don't invoice us until your product sells through. We carry zero payment to you until your case clears the shelf — which means we're motivated to move it.
Investment
$5,000 a month. Less than a part-time rep.
The Incubator costs less than the cheapest version of what you'd otherwise build yourself — and includes the truck, the relationships, the demos, and the data.
| What you'd build yourself | Monthly cost | What you actually get |
|---|---|---|
| Part-time broker | $3,000–4,000 | Introductions only, no execution |
| In-house junior sales rep | $6,000–8,000+ | 90 days to first placement, no truck |
| Merchandising service | $1,000–2,000 | No selling, no buyer access |
| Demo agency | $500–1,500 | Activation only, no sell-in |
| DIY total | $10,500–15,500 | Fragmented, no single owner |
| Full Circle Incubator | $5,000 | All of the above, one accountable team, full DSD |
Program fee
$5,000 per month.
Consignment
Invoice us only after sell-through.
Term
6-month minimum, fit review at month 4.
The path out
The Incubator is a chapter, not a subscription.
Brands graduate to Full Circle's standard distribution book — same accounts, standard terms — once velocity, reorder rate, and program economics clear our internal thresholds. At graduation, every account relationship transfers with you. Full Circle retains right of first refusal on expanded territory.
How to get in
Four brands per cohort. By application.
We say no more than we say yes. One business development rep cannot carry a full book of incubator brands and do this job right. Selection criteria: brand fit with our accounts, category traction, and founder coachability.
Apply
Tell us about your brand.
30-minute fit call after we review. Yes or no within 7 days.
Common questions